Branding & Identity

Just like the gold mining techniques . . . .we always like to start by discussing the most important and fundamental ingredient in successful gold mining. That basic ingredient is you, yourself! Branding-- is You communicating with the world. 

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A brand and identity represents the sum of people’s awareness of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers great products or services, but has a tarnished or outdated brand due to poor customer service.

4 Reasons Why Branding & Identity is Important:

1. Branding Creates Trust {It's Between You & Your Customer}

A professional appearance builds credibility and more importantly trust--something every business owner should take to heart. People are more likely to purchase from a business that appears polished and legitimate. It's inevitable emotional reactions are hardwired into our brains, and those reactions are very real influencers.

2. Branding Supports Advertising {Your first impression}

Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.

3. Branding Inspires Employees {Your team needs You!}

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

4. Branding Generates New Customers {Get that GOLD!}

Branding enables your company to get referral business (generated from trust!). Would it be possible for you to tell a friend about the contracting service you love if you couldn’t remember the name of the business? A large reason ‘brand’ is the word used for this concept is that the goal is lasting impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.

 

The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

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