What is Local Listing Management? And Why should I care?
In Search Engine World, local listing management is the method of making a business appear in more local search engine result pages. If you find yourself asking yourself why that's more important for a small business than general SEO, then consider the following statistics. According to Google, 94% of smartphone users - who constitute 85% of general consumers - use search engines to find local information. As a direct result, 90% turn those search results into an action. Some viewers call the business, some make a purchase, but whatever they do, it results in leads for local businesses (and that's important to any business that wants to succeed).
Improving local listing management is crucial to the success of small businesses that rely on local traffic to their service company or brick-and-mortar stores. With that being said, implementing better management doesn't have to be difficult. With the use of these three tips, any small business can find ways to thrive, online and off.
How to Improve Local Listing Management
Optimize Your Location Data
One of the best ways to improve local listing management is by optimizing your location data. Specifically, this means making sure that every page features your name, address, and phone number in the same location and format. When Google, Bing!, and other search giants want to verify your identity, this is an important step in gaining credibility. If you're information is missing or does not have a consistent flow of correct information--it's causing friction within the search engine world ( which can lead to you losing customers).
Build Local Marketing Pages
As the Huffington Post suggests, completing local pages for your business means generating a lot more local traffic. Google Places, Facebook, Yahoo! Local, and other services give you free, easy ways to build a local business page that can help with local listing management.
Use A Web Internet Marketing Firm
As with any form of marketing, not every business has the in-house ability to effectively implement local listing management. With a local listing SEO firm, all companies can improve their local SERP results - and their revenue. Sometimes we need help-- and asking for it--means you're several steps closer to gaining and increasing your company's ability to move up.